Put your business on the walking map.
OtterWay helps people walk greener, safer routes through their city. A Digital Pin puts your business right on those routes, clearly labelled and checked by a real person.
See packages
How Digital Pins work
Your pin on the map
Your logo appears as a pin where walkers already pass, with an Ad label so it’s always clear.
Seen by local walkers
Pins show to people on the free plan within your chosen radius. Paying members walk ad-free.
Checked by a person
Every business is reviewed before going live, so the map stays calm and family-friendly.
See how it’s doing
A monthly report of views, taps and directions, so you know your pin is working.
Simple monthly packages
One pin, one flat monthly price. No setup fee, no bidding, no surprises.
Physical pins sit at your business address, so walkers nearby find you.Not based nearby? Put your pin on any free spot, like a park gate or busy high street. One business per spot, so no one can sit on top of you.
Starter
£25£35/ month, excl. VAT
A pin for walkers close by.A pin on a spot you choose.
- 1 pin with your logo1 pin with your logo
- Shown within 500 mShown within 500 m of your spot
- Monthly reportMonthly report
In the app
Your logo shows as a pin labelled Ad for walkers within 500 m. Tap it and they see your photos, opening hours and offer, then add you as a stop.
- Most popular
Local
£45£65/ month, excl. VAT
Reach your whole neighbourhood.Reach your whole neighbourhood.
- Everything in StarterEverything in Starter
- Shown within 1.5 kmShown within 1.5 km of your spot
- Eco-Partner badge, if you qualifyEco-Partner badge, if you qualify
In the app
Your pin reaches walkers up to 1.5 km away, and your details carry the Eco-Partner badge if you qualify.
Featured
£75£99/ month, excl. VAT
Stand out across the app.Stand out across the app.
- Everything in LocalEverything in Local
- Top spot in nearby searchTop spot in nearby search
- Shown when walkers pause nearbyShown when walkers pause nearby
In the app
You’re the first suggestion in nearby search, marked Sponsored. A small card appears only when walkers stop, never mid-walk.
Partner
Let’s talkcustom package, built around you
For brands, councils and organisations who want to reach walkers in many places at once.
- Everything in Featured
- Many locations or city-wide
- Branded walks and Scout outfits
- Custom reporting and a named contact
Prices are per pin, per month. Rolling monthly: cancel any time before your next billing date. Virtual pins can’t share a spot with another business. Pathfinder members walk ad-free, so pins, search spots and pause cards only show to walkers on the free plan.
What we will and won’t advertise
A great fit
- Independent cafés, shops and local favourites
- Outdoor, fitness and active lifestyle
- Sustainable and eco-friendly brands
- Culture, venues and experiences
Not on OtterWay
- Gambling and betting
- Vapes, tobacco and alcohol
- Payday loans and high-cost credit
- Less healthy food and drink from larger chains (banned online by UK law)
Every pin is checked by a person before it goes live, and labelled “Ad” on the map. We can turn down any ad that doesn’t fit OtterWay.
Partner with OtterWay
For brands that want more people walking greener, safer routes. If that’s your mission too, let’s build something together.
A Scout outfit, made with you
Co-design an outfit walkers can unlock for Scout, inspired by your brand and made in the OtterWay style.
Walks and challenges
Back a themed walk or seasonal challenge that gets people outdoors, from park trails to a city step week.
Better air data
Help bring street-level air quality readings to a new city, credited in the app right where walkers see them.
Got an idea that fits?
Book a 20-minute call with Suraj, OtterWay’s founder. No deck needed, just tell us what you have in mind. Partnerships follow the same rules as pins: clearly labelled and checked by a person.
Check your area and book
Pins go live where OtterWay has enough walkers to make them worth your money. Tell us where you are and we’ll confirm availability, usually within 2 working days.
Prefer email? [email protected]
Elsewhere in the UK? Register now. We’ll open your area once enough walkers are using OtterWay nearby, and you won’t pay until your pin is live.